Search Engine Optimization (SEO)
SEO drives visitors to your website when they search online via targeted keywords on search engines. The SEO services that we develop are based on the following key Search Engine Optimization steps:
1st step: Brainstorming and Research Keywords
After an initial SEO brainstorming session, our team will research and determine relevant keywords which will lead your visitors to your website through search engine results. Our SEO experts will then analyze these keywords to recommend the most relevant, competitive words, then use them on your website.
2nd step: Competition and Backlinks
Our SEO consultants will analyze your competition and work with you to create strategies to improve your organic search engine ranking results.
In order to improve search engine relevancy, we will also add links from external relevant websites that point back to your website. Search engines back linking illustrates your level of trust from others and improves your ranking within industry circles. These external websites can be directories, blogs, Google Places, Facebook and LinkedIn pages for your company.
3rd step: Content Development and Strategy
We will work with you to develop content and text that is concise, compelling and drives your audience to action. Through the SEO process, we use your targeted keyword in strategic places to ensure your website is relevant to both your audience and search engines.
As search engines love fresh and relevant content, we will also work with you to create an editorial calendar for your content.
Final step: User Experience
Although SEO drives visitors to your website, it doesn’t guarantee a great experience on your website. By fully understanding your audience requirements through web analytics, we analyze your website’s traffic and identify design and content improvements.
Who is it for?
SEO is for any company with a website who wants more exposure to a targeted audience via search engines and other websites.
Is your website on top of Google Search?
No? our team can help you. Contact us to find out the #1 reason why your website is ranking low.
Social Media Optimization (SMO)
As you may know, SEO refers to search engine optimization and SMO refers to social media optimization. Both terms are used to describe how easy it is for others to find you and/or how close to the top your listing appears after a Google search. Succeeding with each requires different tactics.
Organic SEO is based more on keywords in blogs, back linking, localization services (Google Places) and webpage design, while SMO is based more on postings on social media sites. While both are considered important, SEO has traditionally been considered much more important. Meanwhile, SMO has jokingly been referred to as the bad stepchild, or the one that requires a lot more efforts only to yield poor results.
Organic vs Inorganic Search
Traditionally there are two ways to increase the likelihood that someone will find you or your company on the Internet. You can buy the search terms used in Google searches—which is known as paid search. The alternative is known as organic search, which refers to freshly updated content on your webpage, unique and high quality content, motivating people to link to your content (backlinking), and interesting videos…all of which result in achieving better results.
But new research is claiming that it’s almost impossible to achieve the same results from organic search as you can from paid search. As a result, some are starting to think that unless you have a very unique product or highly specialized niche, the idea that you will appear on the first page of the Google search organically is almost impossible.