Search Engine Optimization (SEO)
SEO drives visitors to your website when they search online via targeted keywords on search engines.
The SEO services that we develop are based on the following key Search Engine Optimization steps:
1st step: Brainstorming and Research Keywords
After an initial SEO brainstorming session, our team will research and determine relevant keywords which will lead your visitors to your website through search engine results. Our SEO experts will then analyze these keywords to recommend the most relevant, competitive words, then use them on your website.
2nd step: Competition and Backlinks
Our SEO consultants will analyze your competition and work with you to create strategies to improve your organic search engine ranking results.
In order to improve search engine relevancy, we will also add links from external relevant websites that point back to your website. Search engines back linking illustrates your level of trust from others and improves your ranking within industry circles. These external websites can be directories, blogs, Google Places, Facebook and LinkedIn pages for your company.
3rd step: Content Development and Strategy
We will work with you to develop content and text that is concise, compelling and drives your audience to action. Through the SEO process, we use your targeted keyword in strategic places to ensure your website is relevant to both your audience and search engines.
As search engines love fresh and relevant content, we will also work with you to create an editorial calendar for your content.
Final step: User Experience
Although SEO drives visitors to your website, it doesn’t guarantee a great experience on your website. By fully understanding your audience requirements through web analytics, we analyze your website’s traffic and identify design and content improvements.
Who is it for?
SEO is for any company with a website who wants more exposure to a targeted audience via search engines and other websites.